SEO Personas: How To Improve SEO Content Strategy Using Social Data
You can access the presentation that I delivered at INBOUND22 in the seminar "SEO Personas: How To Improve SEO Content Strategy Using Social Data" by clicking on the PDF download link below.
Access the presentation to learn how to create your SEO Personas
Photos from my seminar at INBOUND22
Download the workbook to create your SEO Personas
If you'd like to access the workbook from the seminar to work through the tasks, you can follow the instructions below.
Please use the below URL to create your own version of the SEO Personas: How To Improve SEO Content Strategy Using Social Data WORKBOOK.
Long URL to access the Workbook
https://docs.google.com/document/d/1gDZycbyw03YeGqAZyz1RKmxg7BJT6KUsUirDy80C6xM/copy
Short URL to access the Workbook
https://qrco.de/bdJJvt
QR Code to access the Workbook
roryhope.com/seo-personas
In the WORKBOOK, you will find the following:
- Introduction & Let’s connect!
- List 1-3 keyword topics relevant to your company.
- List 5+ websites that are 'SEO Competitors' in the search results for one of your keyword topics.
- Find and list the Twitter handles of the 'SEO Competitors'.
- Upload your 'SEO Competitors' into an audience intelligence tool (e.g. Audiense).
- List 1-5 SEO Personas from your keyword topic audience intelligence report.
- List 1-5 Influencer Entities per SEO Persona from your keyword topic.
- Setup Twitter Lists for your keyword topic and SEO Personas' Influencer Entities.
- Review Tweets and list 1-3 SEO content or digital PR ideas for your keyword topic.
- Appendix & let's connect!
Access the "CRM" Keyword Topic SEO Personas audience intelligence report
https://shared.audiense.com/app/insights/627bab53328b2fdfb7d954e3