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Rory Hope

Hey there! I'm Rory 👋

I'm Rory Hope, an experienced SEO & growth marketer sharing my knowledge on marketing, growth and leadership. I'm the Head of EN Growth at HubSpot, responsible for new user acquisition.

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Recent Posts

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Is Google’s dominance of the $300 billion search industry over?

The Wall Street Journal claims Google’s dominance of the $300 billion search advertising market is slipping as new challengers emerge in their article, “Google’s Grip on Search Slips as TikTok and AI Startups Mount Challenge”.  Some of the challenges Google faces as claimed by WSJ are: 1. The

Is Google’s dominance of the $300 billion search industry over?
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Google rolls out AI-organised search results

The latest AI update from Google sees the company roll out AI-organised search results in the US for search queries that "may be open-ended or have no single right answer – like if you’re searching for a vegetarian appetizer to make for a dinner party." Key takeaways: * Users

Google rolls out AI-organised search results
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Google makes changes to AI Overviews after bad press

Pizza and glue anyone? You’d be forgiven for thinking this is how you get cheese to stick to your pizza after Googling it thanks to Google’s new AI Overviews.  This particular AI Overview surfaced from an old Reddit post from author ‘fucksmith’ according to 404 Media in Google

Google makes changes to AI Overviews after bad press