Hey there! I'm Rory 👋
I'm Rory Hope, an experienced SEO & growth marketer sharing my knowledge on marketing, growth and leadership. I'm the Head of EN Growth at HubSpot, responsible for new user acquisition.
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ChatGPT Search: Google Kingslayer?
ChatGPT Search has launched and the search landscape won’t be the same again. OpenAI has integrated SearchGPT into ChatGPT as ChatGPT Search, offering a powerful AI search alternative to Google. On October 31st, OpenAI announced that with ChatGPT Search, users can “get fast, timely answers with links to relevant
How startups grow in the age of intelligence
We’re living in strange times. The generative AI boom has had a seismic impact on the marketing landscape and startups need to rewrite their marketing playbooks for this new age of intelligence. Large-language model (LLM) technology has catapulted forward marketing automation capabilities, whilst at the same time creating a
AI agents will change marketing forever
Marketer, meet your AI agent. Companies like HubSpot and Salesforce have been launching new AI agents to do tasks autonomously for use cases across Marketing, Sales and Customer Service. HubSpot recently launched Breeze AI at INBOUND that includes a Social Media, Content, Prospecting and Customer Service Agents. Salesforce announced Agentforce,
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